In Silicon Valley, it’s sometimes easy to focus solely on social and other types of cutting-edge, digital advertising when advising startups on their marketing strategies. But these businesses, particularly those serving specific geographic markets, can also amp up customer acquisition by combining their Facebook, Twitter and Pinterest strategies with old-school, traditional media marketing campaigns.
Radio spots. Local newspaper ads. Billboards. Cable airtime. These are all time-tested tactics for companies trying to acquire new customers, but they’re often looked down upon as liver-spotted has-beens in the thumping nightclub of today’s digital and data-driven marketing environment.
Detractors say these old-codger strategies lack the flexibility, adaptability and low-entry cost of a self-service cost-per-click (CPC) campaign. But it doesn’t have to be this…
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